The Basics - How do Search Engines work?Internet search engines are special sites on the Web that are designed to help people find information stored on other sites, such as your website. There are differences in the ways various search engines work, but they all perform three basic tasks:
Why are some websites listed higher than others?There is a variety of reasons that some websites are ranked higher than others. Too many to name in fact. They may include areas regarding content, longevity, established websites, structure and indexing just to start with. Search Engines have a complex, ever-changing algorithm of evaluating which websites receive top ranking and demystifying that equation is what we do best. A thoroughly conducted SEO of you website can launch your organization to the top of those ranks.
Is my website relevant? How do Search engines evaluate my relevancy score?Receiving the top rank amongst the millions of websites out there requires more than just luck. Rather, it is almost a science that is measured by Search Engine relevancy and acquiring a high relevance score. This score is tabulated every time a search is conducted and ultimately determines where your website will be positioned in Search Engine results. Factors such as keywords, content, page link popularity and user engagement all play a part in determining your relevancy score. The higher your score, the higher your site is positioned across a number of semantically related queries.
What is Search Engine Optimization (SEO) and why do I need it?SEO Defined. (Search Engine Optimization). Search engine optimization (SEO) is simply the practice of making your website or blog more accessible to both search engines and search engine users. It is the process of overseeing the development or re-development of a website, so that it will naturally attract traffic by securing top ranking on the major search engines and/or directories for selected search terms and phrases. In other words, you`re making it easier for them to find you.
Why do websites need to be optimized?Of the millions of people who cruise the internet daily, over 50% of them are seeking goods and services to purchase. The majority of these customers will use some type of search engine to find what they want. Because of the enormous magnitude of the internet marketplace, there is very heavy competition among service providers and merchants. The problem is to get customers to see your product first. Studies have shown that most internet-purchasers are most likely to buy from a link found on the first page of search results. Only about 20% of visitors ever even make it to the second page. Obviously, if you have something to sell, the first page is where you want it listed. At Wisdek we specialize in SEO marketing. SEO is simply the quickest, least expensive, and most effective method for getting you there.
What is Link Building and how does it help me?Link Building is the process of creating inbound links to your website through the process of SEO. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are many advantages of link building such as receiving quality traffic from relevant sites, having high quality incoming links pointing to your website, creates awareness, visibility and credibility of your site and many others. Links are important for all websites and are well worth establishing as part of successful Search Engine Optimization.
What are my site rankings dependent on?Site rankings are determined on a variety of different factors. The most commonly measured factors include variables such as keyword phrases, the overall competitiveness of your industry and how well your site is tweaked over time for SEO improvements. A properly Search Engine Optimized website ensures that the controllable factors are all visible and readable for Search Engines as well as continuously modified to stay on top of the ever-changing algorithm of Search Engines. Wisdek`s team of SEO professionals have been trained directly from Google and are aware of the measureable elements that help determine the rankings in Search Engine results.
What are the most used Search Engines?Google is by far the most used and most popular search engine. It provides search results not only on its home page, but powers other search engines` results as well. Google claims to have indexed over 3 billion pages, but in reality that number is probably still too small. In fact, More than 300 million searches a day filter through Google`s fingertips. Oh! and Yahoo and MSN Bing are a distant second and third.
What is `link juice`? Do I need it for my website?Link Juice is a term used to refer to the quality and strength of a given link. If the link has more pull, then it has more link juice. In other words, link juice can be explained as the quality of links. It is a website`s relevant value as determined by the Search Engine. The more ‘juice` a site has, the more likely it will turn up in search results. This is especially true when the search terms aren`t the title of that site. Link Juice is an effective practice of SEO campaigning. At Wisdek only the ‘juiciest` of links are used.
Will the results be stable on a long-term basis?Wisdek will continually make the necessary adjustments to keep your page position stabilized for as long as you are a subscriber to our SEO service. Search engines operate in an ever-changing environment of algorithms; thus, making it necessary to have diligent professionals at your disposal to make the vital “behind-the-scene" adjustments.
Why does my site show up well in search results, but not for the keywords I want?Again, there are specialized techniques involved in optimizing a site to place well in SERPs (Search Engine Position) for specific keywords. It is not just a matter of using dozens or hundreds of keywords in your Meta tags, as a matter of fact, this can have negative results. Our professional Search Engine consultants can help!
Is this something I can do myself?Yes and no. There are elements you can control to help make your site more Search Engine friendly however there are also SEO aspects that involve both On-Site and Off-Site optimization that require professional Search Engine Optimization. Effective SEO requires research, knowledge and application. Areas in which our SEO professionals excel. Furthermore, without a complete and comprehensive SEO campaign, your site may begin to rank better with the Search Engines, but probably not enough to achieve a top 10 ranking. Meaning your site would not be displayed on the coveted first page. At Wisdek we specialize in establishing your site at the top of Search Engine results so that your site is ranked most credibly amongst your industry.
Why wasn`t my website initially optimized for better search results by my web design team?Although you have a presence in cyberspace, you may not necessarily be seen by the majority of Internet users. Your web development team had a project and that was the development of your website. It is up to you to make yourself distinguished. Search Engine Optimization is an entirely unique and relatively new industry. The internet has become a widespread and mainstream portal to the entire world and it is now more than ever essential to establish your presence. With the millions and millions of websites floating around in cyberspace, there are certain elements and parameters that define which sites are top-ranked over others.
Do I need to know a lot about computers to use this service?Absolutely not. Search Engine Optimization is done specifically for this reason. Not many business and organizations realize the value of an SEO campaign and are unsure where to start. Wisdek allows you to focus on what you do best, as we continue to do what we do best, and that is explode your online exposure. Our SEO consultants guide you each step of the way and our monthly reports allow you to see the gains of your SEO. We encourage you to learn more about your campaign and make our services and reporting as transparent as possible, but this is a professional industry and the optimization process can get quite complex.
How are you able to accomplish all this?At Wisdek We wish to fulfill each merchant and providers unique requirements. Doing so requires our experts to remain up-to-date and knowledgeable in the areas of Search Engine indexing, content page optimization, popular link structure design, and advanced “Page Ranking" techniques just to name a few. Properly combining and implementing these techniques and strategies provides our clients with high quality professional results.
What is the difference between an Organic SEO vs. a paid SEO?Internet Search Engine users who find websites through the unpaid Search Engine listings are using Organic search. The pay per click advertisement listings are usually displayed to the top and to the right of the Organic search results. Pay per click advertising is also often referred to as Sponsored results. However, research shows that the most effective and preferential results of Search Engine users tend to be the Organic results. A successful SEO campaign can help your website achieve these top rankings as well as be listed in the local and/or Sponsored results, doubling and even tripling your presence, depending on the SEO package you choose.
What is On-Site SEO?On-Site SEO is the changes we make to your website that will help your web pages to be filed or indexed correctly by the Search Engines. This includes Content Optimization, Meta Tag Adjustments, XML Sitemap Setup, Source Code Optimization and other services. By doing this we are laying the foundation for future success in you Search Engine rankings.
What is Off-Site SEO?Off-Site SEO ensures that your website collects votes / links for the search phrases you want to be ranked for in the search engines. Off-Site SEO is not done on the actual website; the work is done on other websites. This external SEO work will affect the ranking of your own website in the search engines. Off-Site SEO makes up the majority of the whole Search Engine Optimization process.
What are benefits of conducting an On-Site SEO? Off-Site SEO?On-Site and Off-Site SEO are the methods used to conduct Search Engine Optimization upon your website. The benefits are the same as the benefits of SEO. As a result your website becomes readable and more attractive to Search Engines so that it will naturally affect the top rankings of key words and phrases.
I like the look of my website, why do I need to optimize it?The common misconception with SEO practice is that performing SEO alters the look and display of your website. The reality is, that SEO adds additional and relevant content Behind the scenes in order for your website to become more readable. Your website needs to be Search Engine Optimized to receive preferential ranking with the Search Engines and to in order to achieve maximum exposure and results. The arrangement and display of your website, however, remain exactly the same and consistent with what is was and originally.
Can I skip On-Site optimization service?Yes, you can skip On-Site optimization, but it definitely is not recommended. On-Site and Off-Site optimization go hand in hand. And in order to achieve the full benefits of an SEO makeover, On-Site optimization is imperative. Although the majority of SEO is conducted using Off-Site optimization techniques, without the proper On-Site structuring and effort, your website may not be ranking as high as it should be with the Search Engines.
What are Meta Keywords? Tags? Do I need them?Meta keywords and tags allow you to provide additional text for ‘crawler-based` Search Engines to index along with the rest of what you`ve written on your site. One way to use Meta keywords is to emphasize a particular word or phrase in the main body of your text. Another option is to insert synonyms of words into your Meta keywords so that you don`t actually have to change it on the page itself.
What are `spiders` and why are they on my website?A ‘spider`, also known as a robot or a crawler, is actually just a program that follows, or "crawls", links throughout the Internet, grabbing content from sites and adding it to search engine indexes. Spiders only can follow links from one page to another and from one site to another. That is the primary reason why links to your site (inbound links) are so important. Links to your website from other websites will give the search engine spiders more "food" to chew on. The more times they find links to your site, the more times they will stop by and visit. Google especially relies on its spiders to create their vast index of listings. Part of our SEO process includes the creation of such links and providing the content required to increase the presence of spiders so that your website is found atop Search Engine results.
What is Content Optimization Enhancements?Content optimization is the part of the SEO campaign where Wisdek crease new content and improves existing website pages in order to provide valuable information to potential customers, supply material for Search Engine spiders and capture the best Search Engine rankings for your website. Search Engines analyze your website and look for relevant keywords within its pages. Each page must have a certain number of keywords, in specific positions and in proper variety to rank well on Search Engines. We perform keyword research to identify key phrases that funnel high level of visitors and execute the required steps to drive increased visitors to your website that use such keywords on Search Engines.
What is XML Sitemap Setup?In its simplest form, a XML Sitemap lists URLs for a site along with additional Metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site. Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated Metadata.
What are the benefits of Keyword researching?Keyword research has a huge affect on web traffic, without knowing what the public search for and what search phrases are used, how can you expect to capitalize on potential web traffic? As Search Engine Optimization experts, our objective is to do the research for you and submit all your most important keywords for each page you want indexed, in highly listed engines. From there we now know what keyword phrases are most searched for, and which ones are not as popular to provide you with the optimal support and information you need to generate the most number of hits.
Which Search Engines do you optimize for?The Answer is all. However we especially cater to the optimization of the three major Search Engines which dominate over 95% of all search related quires. They are Google, Yahoo and MSN Bing, respectively. However conducting Search Engine Optimization for your organization automatically optimizes for all the other Search Engines on the Internet.
Does Wisdek guarantee Page Rank Improvements?Yes! Wisdek does guarantee Page Rank improvements. We are absolutely confident that we can help improve the traffic your website receive through one of you comprehensive SEO packages. Based on our 99% success rate, we even advise you to expect to see yourself on the 1st page of Search Engine rankings very, very soon.
What do you mean by Search Engine submission?Search Engine submission is the act of submitting specific URLs to Search Engines like Google, MSN and Yahoo, to ensure the web page gets spidered and indexed. This process allows your website to be properly indexed so that it can be found when the relevant query is typed into Search Engines. Submission to a Search Engine does not influence where a website is ranked on the results page.
Is this the same as Off-Site optimization?Yes. Search Engine submission is a product of Off-Site optimization, however it is not the whole of it. Off-Site optimization is inclusive of ALL the external tactics and practices conducted outside the optimization of your On-Site Web server that allow you be recognized by the Search Engines. Search Engine submission is just the beginning.
Why might I need extra elements added to my website?Search Engine spiders are automated programs that electronically probe every URL submitted to its database. Since the spider is a computer program, they are designed to look for and rank items on each page it probes. If those particular elements are present, the spider computes a higher ranking. The more relevant elements your pages include, the higher these spiders would rank your website. The additional elements provide content for the spiders to index and sort your website according to the most appropriate and comprehensive website for each search.
Can I promote multiple keywords at the same time?The answer is yes. You can promote additional keywords for your website pages, however we don`t recommend you do so to too many. The reason being is that you want to focus your pages to primarily what they are about. Its good practice to target variations of key words, but too many keywords may detract from the quality of the search, and in hindsight negatively affect how Search Engines rank your site for content and quality of results. This is where our keyword research techniques come into play!
How does Wisdek choose the best keywords?At Wisdek, choosing and researching good keywords is a process that takes several steps. The first step is collecting initial keyword ideas; Aka “Brainstorming". Our SEO research experts come up with plenty of ideas, and take the time to research and understand your industry. We also ask you for your suggestions and indulge in what you are trying to sell or promote as an organization.
What is a Blog? How is it relevant to SEO?The definition of a blog is defined as – a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser. A frequent, chronological publication of personal thoughts and Web links. A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging" and someone who keeps a blog is a “blogger".
What is an online local profile?People are searching for every kind of business, right there in you hometown, using the Internet. And, every major search engine is rushing to become the next local phone book. An online local profile outlines your business contact and gets you listed in the Search Engine directory. It is another one of the many different ways people use local search to find businesses, services and products of all kind. Moreover, Statistics show that approx 65% of households search for some sort of a local product or service on a day basis. The question is, are you listed?
What is a Local Business Listing?Local listings are online directories of businesses that serve a specific geographical region, such as a city or county. Local listings help prospective customers find what they need in their area, so if you serve a particular locale, you`ll want to make sure your business is listed. Local Business Listings are usually those listings that appear at the top of Search Engine results and supply Search Engine users with results within their locality. These listings are especially attractive as they are more likely to generate business for your organization due to the accessibility of your business and the proximity of the results.
How does Local Business Listings help my business?Local Business Listings are yet another strategy to help get you the coveted traffic you require and position your website attractively to the most relevant Search Engine users interested in your website. Most local listings and city guides group businesses by category and display each business`s name, contact information, and optional details like web site, opening hours, payment methods accepted, and more. Many also include ratings and editorial reviews that become great advertising for your business! When Wisdek creates for you a Local Business Listing on the major Search Engines (Google, Yahoo, MSN Bing) this automatically doubles your presence on the Search Engines. By doing so, you take advantage of being listed in both the Organic and Local Search results. Our SEO professionals at Wisdek acknowledge the benefits and importance of doubling your presence and can help create a Local Business Listing for your website in order to attain maximum exposure.
Who is local search traffic?Getting local search engine traffic is one of the things that most businesses aspire to. Some even don`t know they can increase the amount of local visitors by improving their website through an SEO campaign.
How much information about my company will be included in the listing?Your Local Business Listing consists of all the required and necessary information Search Engine users are looking for in order to acknowledge your presences as a legitimate organization. More specifically, it is your contact information, such as name, number, web address, email, and geographic location that are displayed as part of your Local Business Listing. This information is usually the information local traffic is most interested in and once they are able to see your existence, they can then follow your web link to learn more about your business. Wisdek intently arranges your contact information and business strategy in the most attractive and practical manner, so to deliver the most content in the fewest, most powerful words.
What is a Google Business Listing?A Google Local Listing is simply a Local Business Listing aimed specifically at Google Search Engine users. It encompasses all the same qualities and traits of a Local Business Listing, but is hosted by Google. You may also create a Local Business Listing in other Search Engines such as Yahoo, and MSN Bing. As part of our SEO campaign, Wisdek creates these listings for your business which attracts local traffic, and automatically doubles your presence.
Will a Local Listing improve my chances of being found?Without a doubt. Local Business Listings are designed to draw the attention of local traffic so that those looking for businesses such as yours in the area, have a better chance of finding you, literally. Not only this, but by creating this profile you double, yes double, your presence and are listed twice in Search results. Your business will naturally be listed in the Organic results, and will also be found within the local Business Listings that are usually listed at the top of Search Engine results.
What are the advantages of this LBL package over others?Local SEO allows results to be filtered and customized in accordance with the reception of a particular group of audience. The aim of any marketing campaign is to convert visitors who visit the website. Local SEO does this best for some niche products or services. Furthermore, in doing local SEO, the competition bracket is also lesser. The competition is among local players in the market and there is a higher chance of getting ranked sooner for relevant keywords. Local SEO is very effective since it targets relevant audience and provides an additional presence for your business along with your primary SEO campaign.
How can I track the progress of my website traffic?Initially you should have some idea about the traffic your website receives. Upon applying SEO practices upon your website, Wisdek will also provide you with monthly reports illustrating the progress and positioning of your website on the Search Engines. All of our reporting is done in house in order to provide you with quality feedback and transparent results.
Can I measure the growth of my business or is it one time thing?Yes. You can definitely see the growth and development of your website ranking via the statics and reporting we will provide you with. The statics are gathered and accumulated on a continual basis and provided to you in the form of monthly reports. The reports are detailed with relevant and easy to interpret information so that you can see maturation and improvements made to your business via our unique SEO services.
How do I know if the SEO conducted on my website is working?Wisdek likes to help make your SEO process both simple and transparent. Your SEO campaign will entail all the services and production implemented upon your business. The way we do this is by outlining each step of the process so that you are aware of the areas of your internet marketing campaign being optimized. This way you will be able to follow the development and track the execution of you SEO. Additionally (and here is the best part), Wisdek provides monthly reports to you illustrating the amount of traffic being generated and relevant statistics that make the SEO process ultimately transparent. You are able to track and record the growth of you website as well as naturally see your site being ranked at the top of Search Engine results.
How will I know if my business increases as a result of top rankings?This is probably the primary objective of your business and of our SEO campaign. Our ultimate goal and your chief intent, is to increase the profitability of your business by way of exploding your exposure. During the reporting phase of our services, Wisdek highlights for you the increase in traffic to your website via your SEO. We examine with you the areas that are most successful and the ones that are constantly being tweaked in order to keep pace with the complex ranking algorithm of Search Engines. Our current clients are the prime examples of success attained from a successful SEO campaign and our track record is a testament to both ours and their success. Thus, the results speak for themselves.
What`s the first step I need to take to get started?The very first thing that you must do is to decide whether you really want to be positioned at the top of search results. That may sound a little strange, but the truth is that many people are actually afraid of becoming very successful, and they are resistant to change. Upon doing so, choose a package the best suits your organizations needs. Ater that, all you need to do is fill out an order form and speak with one of our SEO Consultants who will guide you through the rest of the process.
Why do I need to sign a contract?When conducting SEO services on the websites of our clients, our professionals put in a lot of time, research and expertise in order to achieve the best results. The initial components of SEO are often the most difficult and require the most attention. The purpose of the contract protects both you the client and our development team when the work gets underway. Not only this, but the contract illustrates our commitment to you and clearly outlines the services Wisdek will conduct as part of our agreement.
Why is there an activation fee?It is a one-time charge, due at signing, that covers the cost for initial content source code editing to achieve compliance with current SEO standards. This is absolutely crucial for establishing a successful “starting-position" on the internet.
What if I don`t have the budget?Your interest in conducting an SEO strategy indicates that you are aware that SEO marketing is the most cost effective and maximum exposure marketing strategy available. A complete SEO overhaul such as the one provided by Wisdek would normally require a much larger budget. But our pricing model is by far the most competitive with the services we provide and the results we guarantee. Nonetheless, we have a pricing structure that allows our clients to make installment payments at a more then affordable budget.
Will you need access to our Web Server?Yes. Our SEO professionals will require access to your web server in order to begin optimization of you website on the back end. The look and content of your website remains exactly the same, however the structure and coding of your website is given more quality, readable information for Search Engines to begin thoroughly indexing your website. In more technical terms, this portion of the SEO process is known as a full on-site optimization.
What should I look for in a site submission package? What should I be aware of?If you do a quick search on "SEO Consultants", you will most likely see this kind of ad: "We will submit your site to all 1500 search engines and guarantee you 14,000 hits on your first day!"
Why do many top listed pages often have no content?Often times you will hear that content is king, but you may be wondering why the top pages for some certain keywords don`t have lots of visible content. The reason being is that content doesn`t necessarily mean 250 words (or whatever) of text per page. Rather, content implies different things for different sites. Simply put, content can be your product offerings. For instance, sites from well-known brands very often have no visibly relevant content on their home pages, but still rank highly for some very general keywords. This is often due to their strong brand, which brings in tons and tons of natural links to the site.
I submitted my site myself, but its not showing up. Does this mean that it`s being penalized?If the site you submitted doesn`t have any deceptive qualities, then no, you`re not being banned or penalized. However, all the submissions in the world won`t get your site listed or bring search engine traffic if there aren`t links pointing to it from other sites or if it`s not optimized for specific keyword phrases. Often times, deceitful SEO organizations will use unethical practices and continuously submit your site to Search Engines to receive top results. But this practice can eventually lead to having your site being blacklisted by the Search Engines and in turn being penalized.
How can I find out how much traffic my competitor`s site receives?It`s impossible to find out exactly how much traffic your competitors get unless they somehow have their log file statistics out in the open. Sites such as Alexa.com can give you some comparative data, but they will never give you the exact amount of traffic that your competitors receive. The only sites you can get that info from are those to which you have log file access, or those on which you have installed some tracking code. Nobody can just install this sort of thing on their competitors` sites, as they`d need server access to do so. That said, there are some tools that can provide you with some competitive analysis such as Comscore, KeywordDiscovery competitive Intelligence, and Hitwise.
My competitors are spamming the engines with multiple sites for the same company. What can I do about this?You can try reporting them to the search engines either via their spam report email address, or through the "dissatisfied with these results" link that most engines have on their results pages. If you decide to do this, be cautious not to complain that "it`s not fair," and that your site is better or that you`re losing money, etc. Simply mention that the search results for the particular search query you tried is bringing up multiple domains for essentially the same product, service or company, and that you thought that the engine might want to know about this. The results may or may not change, but at least you can feel good that you tried to help them to improve the quality of their results. They really do want that info, but it`s unclear as to whether they will agree with you and also act upon your report.
Can SEO companies really have special relations with Search Engine companies like they claim?Most likely such companies are simply buying the sponsored PPC ad spots and will then resell them to you with a high markup. Nobody has a "special relationship" with Google, Yahoo, or any of the other major Search Engines and and you can`t buy your way to the top of the natural results. There are however means of attaining those results through ethical practices and professional SEO. Wisdek employs the most comprehensive SEO campaign and our professionals are directly trained from Google, so we know what they`re looking for. Our SEO procedure warrants top results and our track record backs that up.
...I’m happy that I have decided to give Wisdek the chance to work on my account, since now I’m on the 1st page of Google, Yahoo and Bing and I can feel the impact on my business...
- Jon Cagle,
...Great Job by Wisdek team!
In a very competitive industry like wedding photography they managed to put us on top in less than a year. Great customer service and support. Money well spent!
Purple Tree Wedding Photography
...Looking for instant business? Wisdek will get it. About 80% of our business now comes directly from Wisdek advertising. These are the "instant gratification" customers - they jump on google and call us or request a pick-up...
Toronto Airport Taxi
...I am in the business of selling trailers for cars, motorcycles and ATVs and Wisdek has helped me increase my web presence in organic search and with their PPC management services. I am selling more trailers than ever before!
Trailers for Sale